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JPMorgan Chase & Co. is the largest banking company by market capitalization in the United States, with $2.1 trillion in assets and 220,000 employees working in 60 countries across the globe. We operate in six lines of businesses: Retail Financial Services, Investment Bank, Card Services, Commercial Banking, Treasury & Securities Services, and Asset Management. We are a leader in all of them.
Retail Financial Services consists of the following business units: Consumer Banking, Home Lending, Business Banking, Auto Lending and Student Lending. Our extensive network of more than 5,000 bank branches in 23 states makes us one of the largest retail banks in the United States providing individuals with checking and savings accounts, mortgages, home equity and business loans, and investments. Consumers also can obtain loans through more than 16,000 auto dealerships and 4,800 schools and universities nationwide.
Job Area: This position will be part of the Retail Marketing team, specifically reporting into the Retail Marketing Analytics & Research group.
Job Description: This position will have principal responsibility in the tracking, analytical assessment, and reporting of our online retail marketing activities as it relates to: Chase.com (and other internal web sites), search engine use (key word strategy, search result positioning, and search-based marketing offers), and online advertisement strategies on other web sites.
The Chase Retail Marketing group focuses primarily on the sales and support of deposit products and services (i.e. Checking & Savings accounts, and services like Debit Cards, Online Banking, Online Bill Payment, Automated Account Alerts, etc.) but does work closely with the Home Lending and Credit Card teams and their use of Chase.com.
Employee would be expected to:
•Provide leadership (and hands-on skills) in web search optimization strategies and web campaign testing strategies (i.e. via traditional test vs. control or factorial design). Goal is to increase online marketing effectiveness and sales volumes at the lowest marginal cost.
•Analyze site behavior to improve application/enrollment/sales completion rates, user experience, and content targeting.
•Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc).
•Focus on multiple business unit websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis).
•Work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.
•Partner outside the business units and outside the company to ensure that best practices in metrics and decision making are being exposed to the LOB management and core website decision makers.
•Design and produce a holistic results “dashboard”, where important metrics and campaign results would presented/displayed on a regular basis. Data would need to be sourced by the analyst from internal databases as well as from external agencies and search engine companies. In addition, specific marketing campaign results would be individually packaged and presented by the analyst to senior executives.
The employee will have or be granted access to all relevant data and have the computing tools necessary to complete the job. If necessary data (or computing tool) does not readily exist, but can be otherwise sourced or purchased, it is not uncommon that the case would be made (and approved) to quickly acquire the desired information or capability.
Beyond data and tool resources, the Retail Marketing Analytics Team is currently staffed with 50 highly skilled individuals (9 have PhDs, an additional 25 have Master’s Degrees, and all 50 are SAS certified) who can be directly or indirectly leveraged on a project by project basis. Although he or she will have access to the team’s resources, the expectation is that the employee can complete the project from start to finish without supervision.
In addition to top-tier analytical capabilities, the desired candidate would have a highly confident, analytically passionate, and outgoing disposition. They would thrive in a high pressure and high expectation environment, where each project assigned to them would likely have millions of dollars of impact to the business. The employee would understand the cost benefit relationship between solution sophistication and practicality and strive to produce the fastest and most accurate results. They would be comfortable and capable of working with senior executives, effectively communicating with them at their level of analytical/technical understanding.
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